5 Tools to Save You Time & Money on Marketing

Presented by Rebecca Bertoldi

#1: QR Codes

QR Codes are making a big comeback! Smartphones can now easily scan them with their camera. They can be used for a variety of actions and be used on both large and small pieces as well as digitally.

Visit QR.io

#2: Buffer Social Scheduler

Keeping up with multiple social media profiles can be challenging if you're posting to each one every time you have something to share. Social media schedulers like Buffer.com allow you to manage them all in one place, set your content up to publish ahead of time and customize it for each platform. Plus, this platform connects seamlessly to Instagram!

Visit Buffer

#3: Google My Business

If you want Google to know you exist, this will get their attention. This is a wonderful tool for local businesses to show up on the map of results from searches.

Access my free tutorial

Go to Google My Business

#4: MailChimp

This platform has small businesses in mind and gives you tools to succeed at every stage. They have created relationships with many other platforms to provide seamless connections to other parts of your marketing system. 

Visit MailChimp

 

Have an ecommerce site? Use Klaviyo!

#5: Graphics & Video Editor

These platforms were created for non-designers to create professional pieces for their business. They offer so many tools to create content!

Visit Canva

Visit Adobe Spark

Visit Crello

Bonus Tool: AppSumo

AppSumo is a software marketplace that offers tons of lifetime deals on just about any type of software you can imagine. Purchases come with a 60-day money back guarantee. 

Visit AppSumo

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STAND OUT THIS HOLIDAY SEASON

Tips to Compete with Online Giants this Holiday

Make it Easy to Shop with You

Be very clear on when, how and where customers can shop with you. Make the checkout process as painless as possible.

Help Shoppers Browse Products

Create expereinces online that mirror how people would shop in person. Engage all five senses to give them the full picture.

Offer Different Ways to Get Products

Many people love the convenience of some of the online giants. What can you add for the holidays to compete? Curbside pickup? Free local delivery?

Team Up with a Nonprofit

Choose a cause that you care about and offer to give a portion of proceeds to them when people shop during a predefined period of time.

Make Sure Your Site is Fast

We only have 3 seconds to make an impression on our devices. Use Google's Page Speed Insights to create the best user experience.

Package Items

Make shopping for specific groups easy with pre-made packages. For example, you can have one for teachers, local delivery drivers, etc.

Team Up with Complementary Businesses

Join forces with businesses that "go with" your own to take advantage of cross promotion. For example, if you sell suites, team up with a dry cleaner.

Highlight Your Community Involvement

We know that more shopping dollars go back into the community from small, local businesses than they do with big chains. Let people know how much you care.

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